Dowler Industries / Griffin Dowler

RACING IS WHERE IT STARTS.

Driver coaching with Griffin Dowler. Clothing for life around racing. And something new for your next session.

Explore driver coaching
Griffin Dowler getting ready to go on track at the 2024 Rotax MAX Challenge Grand Finals in Italy. Trackside / Dowler Industries

01 / Driver coaching

A laptop debrief beside karts in the workshop

YOUR DRIVING. OUR FOCUS.

In-person coaching with Griffin Dowler, shaped around your experience and what you want to work on.

Fundamentals

Start with the basics. Bring your questions and work on understanding what you and the kart are doing.

Consistency

Look at the habits behind each lap. Use individual guidance and real-time feedback to work toward more repeatable driving.

Racecraft

Take a closer look at your decisions on track. Talk through where you want to improve and make that the focus of your session.

View coaching details

BEFORE YOUR SESSION.

Who is coaching for?

Drivers learning the fundamentals and drivers refining their racecraft. Sessions focus on individual guidance and real-time feedback.

Where and when can we work together?

Get in touch to discuss your track, timing and what you would like to work on. Ask a coaching question

How do I get started?

Read the individual coaching details, or ask a question before booking. View coaching details

02 / Something we are building

In development

THE NOTEPAD.

PEX is the character behind The Notepad, our karting setup companion currently in development. We’re building The Notepad to help drivers work through handling questions, keep track of setup changes and learn from each session.

PEX, the Dowler Industries mascot

Meet PEX

Start with what you felt.

Inside the idea

Choose a step. Follow one example session from first observation to next question.

START WITH WHAT YOU KNOW.

Bring the setup, the conditions and the driver’s observations into one starting point.

Illustrative session

Run 01 · A starting point

Driver observation
“The kart feels unsettled entering the same corner.”

Keep the feeling alongside the setup and conditions.

ONE CHANGE. A CLEARER TEST.

Keep the question clear. Record one change, then note what happened on the next run.

Illustrative session

Run 02 · One change to compare

The question
“What feels different after the one change we recorded?”

Record the response, including when nothing changes.

TAKE THE LESSON TO THE NEXT RUN.

Compare the runs. Keep the useful observations and give the next session a clearer starting point.

Illustrative session

Next run · A better question

The takeaway
“What stayed the same, what changed, and what should we look at next?”

A useful note can be a question, not just an answer.

Concept walkthrough with example notes. The Notepad app is in development; this page does not save session data or recommend setup changes.

The thinking behind it

LESS TO REMEMBER. MORE TO LEARN.

Where does PEX fit in?

PEX is the face of The Notepad. Here, he walks through the Record, Test and Learn idea with you. The aim is to make the habit of reviewing a session feel simple and approachable.

Can I use The Notepad yet?

The app is still in development. This is a preview of the approach we’re building around. There is no release date to announce yet.

Ask about The Notepad
A little break between sessions

PEX Pit Stop

One button. Dodge the track. Chase coins.
Play · optional

JavaScript is needed to play PEX Pit Stop. Keep exploring The Notepad and the rest of the site.

03 / Dowler Industries apparel

FIND YOUR OFF-TRACK SIDE.

Six collections. Different characters. Pick one to explore.

Classic Cotton Hoodie — Black — Front

01 / Apparel

Classic Collection

Everyday logo staples and varsity jackets

Shop collection
Racecation Hoodie — Gray Apricot — Front

02 / Apparel

Heritage Collection

Heritage graphics and Racecation essentials

Shop collection
The Ex-Boyfriend Hoodie — Gray Apricot — Back

03 / Apparel

The Ex's Closet

Oversized tees, hoodies and relaxed layers

Shop collection
Pretty Girl Sports Car Club Boxy Tee — Pink — Back

04 / Apparel

Pretty Girl Sports Car Club

Car-culture tees and washed pants

Shop collection
Fortune Favours the Bold — Black — Front

05 / Apparel

Luck of the Draw

Statement graphic tees

Shop collection
Trackside Windbreaker Jacket — Light Gray — Front

06 / Apparel

On Track Performance

Performance shirts and trackside outerwear

Shop collection

The person behind it

A LIFELONG PURSUIT.

I first got behind the wheel of a kart at five. More than 18 years later, racing continues to shape the way I learn, create and share what I know.

Dowler Industries brings those passions together: helping drivers progress through coaching, designing clothing inspired by motorsport, and developing The Notepad to help racers learn from every session.

Meet us trackside
Griffin as a child beside a kart, holding a helmet

05 / RESPONSIBILITY

CLEAR INFORMATION. PRACTICAL PROGRESS.

Our approach

Practical choices in how our clothing is printed, how we share product information and how we help drivers learn.

Our clothing, printed to order

Our designs are printed after an order is placed, using existing blank garments manufactured in advance. This helps us avoid excess printed stock and supports our goal of reducing waste.

The UN Sustainable Development Goals (SDGs) are a global framework for a more sustainable future. Our waste-reduction ambition connects with Goal 12’s focus on responsible consumption and production, and target 12.5’s aim to prevent and reduce waste.

12.5

Goal 12 · Target 12.5 — Waste prevention

Our focus

Printing to demand

Printing to order helps limit the amount of printed clothing made without an order. This approach aligns with the waste-prevention aim of UN Sustainable Development Goal target 12.5.

Goal 12 · Responsible consumption and production

Relevant target: 12.5

Read the UN goal

9

Goal 9 — Innovation

Current coaching · App in development

Learning and practical innovation

Learning through coaching. Our in-person coaching uses individual instruction and real-time feedback to help drivers develop racecraft, consistency and confidence.

Practical innovation for karting. The Notepad is being developed to help drivers record setups, test one change at a time and learn from results. Our ambition is to make a more structured approach to kart development easier to use.

This work is inspired by Goal 9’s focus on innovation.

Goal 9 · Industry, innovation and infrastructure

Read the UN goal

Product information

Know what you’re ordering

Check each product’s description, sizing and care information before ordering. If something is unclear, contact us so we can help you choose.

Waste savings have not been measured. The SDG references describe alignment and inspiration, not certification, verified impact or United Nations endorsement.

Griffin Dowler during the EXGEL driver exchange at Suzuka, Japan, in 2024.

YOUR NEXT SESSION

SEE YOU AT THE TRACK.

Take a closer look at individual driver coaching, or ask a question before booking.